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Meet World-Renowned Bra Expert Jené Luciani Sena, Truekind's Chief Brablem Solver

Meet World-Renowned Bra Expert Jené Luciani Sena, Truekind's Chief Brablem Solver

As the world's best-known bra expert on TV shows like NBC's Today Show, Good Morning America, and ACCESS Daily, as well as the author of The Bra Book, I'm bringing my expertise to uplift you with bras that work for you, not against you.

As Seen On

As Seen On - PeopleAs Seen On - NBCAs Seen On - YahooAs Seen On - QVC

"Jené is the country’s foremost authority on all things bras. She IS The Bra Guru."

Testimonial from Dr. Oz

"For more than a decade, Jené has been educating millions of women across the country."

Testimonial from ABC News
Jené’s Expert Corner

Jené’s Expert Corner

Let’s Solve Your Biggest Brablems!

Tired of spillage, poking underwire, uniboob, or a bra that just won’t stay put? Discover five must-have bras that will solve your biggest Brablems once and for all. Straight from the one who literally wrote the book on bras.

Supportive Comfort Wireless Shaping Bra
SMOOTH BULGES
As Seen on NBC's Access Daily
S - 4XL

Supportive Comfort Wireless Shaping Bra

My Go-To for a Contoured Shape

It's hard to pick just one favorite bra, but this one might be it! It offers full coverage and beautifully contours your shape with modern foam cups. The longline band supports larger busts and smooths sides & back.

Wire-free support
Lifted, flattering shape
Smoothing band coverage
Buttery-soft fabric
Shop 40% Off
Daily Comfort Wireless Shaper Bra
ANTI-FLATTENING
Voted Most Comfortable Bra by People Magazine
S - 4XL

Daily Comfort Wireless Shaper Bra

The Bra You Can Even Sleep In

If you want a bra you can truly live in and never feel like tearing off at the end of the day, this is the one. The buttery-soft fabric keeps you comfortable all day, while the built-in thin pads provide the support and shape you need without flattening.

Wire-free support
Wide, no-dig straps
360° seamless smoothing
Natural lift with light foam cups
Shop 40% Off
Convertible Strapless Bandeau Bra
NO SLIPPING STRAPS
Named Best Strapless Bra for Plus Sizes by Yahoo! Life
S - 4XL

Convertible Strapless Bandeau Bra

Larger Breasts-Approved Bandeau

Say goodbye to the dreaded uniboob and slipping strapless bras that don't stay up. This soft, stretchy bandeau shapes, lifts and supports up to an F cup, and stays in place throughout the day.

Wire-free support
Stay-put silicone grip
Convertible & removable straps
Seamless construction
Shop 40% Off
Comfort Cotton Bralette
BYE BOOB SWEAT
Sold Out in 8 Minutes on QVC
S - 4XL

Comfort Cotton Bralette

Cloud-Like Comfort in a Bra

If you tend to sweat a lot or just have a hard time staying cool, a hypoallergenic, sweat-resistant cotton bra is a must-have. This one also has easy pullover styling so you don't have to worry about fumbling with hooks or clasps!

Wire-free support
Wide, no-dig straps
Hypoallergenic & sweat resistant
Lightly lined with molded cups
Shop 40% Off
Seamless Racerback Sports Bra
NO SLIPPING STRAPS
Customer Favorite for Active Support
S - 4XL

Seamless Racerback Sports Bra

The Bra That's Built for Movement

Research shows that breast movement during daily activities can contribute to sagging over time. That's why a supportive sports bra is essential. This one keeps you lifted, supported, and comfortable no matter how active your day gets.

Wire-free support
Racerback design
Wider, no-dig straps
Stay-in-place band
Shop 40% Off

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