Meet World-Renowned Bra Expert Jené Luciani Sena, Truekind's Chief Brablem Solver
As the world's best-known bra expert on TV shows like NBC's Today Show, Good Morning America, and ACCESS Daily, as well as the author of The Bra Book, I'm bringing my expertise to uplift you with bras that work for you, not against you.
As Seen On
"Jené is the country’s foremost authority on all things bras. She IS The Bra Guru."
"For more than a decade, Jené has been educating millions of women across the country."
Jené’s Expert Corner
Let’s Solve Your Biggest Brablems!
Tired of spillage, poking underwire, uniboob, or a bra that just won’t stay put? Discover five must-have bras that will solve your biggest Brablems once and for all. Straight from the one who literally wrote the book on bras.
Supportive Comfort Wireless Shaping Bra
My Go-To for a Contoured Shape
It's hard to pick just one favorite bra, but this one might be it! It offers full coverage and beautifully contours your shape with modern foam cups. The longline band supports larger busts and smooths sides & back.
Daily Comfort Wireless Shaper Bra
The Bra You Can Even Sleep In
If you want a bra you can truly live in and never feel like tearing off at the end of the day, this is the one. The buttery-soft fabric keeps you comfortable all day, while the built-in thin pads provide the support and shape you need without flattening.
Convertible Strapless Bandeau Bra
Larger Breasts-Approved Bandeau
Say goodbye to the dreaded uniboob and slipping strapless bras that don't stay up. This soft, stretchy bandeau shapes, lifts and supports up to an F cup, and stays in place throughout the day.
Comfort Cotton Bralette
Cloud-Like Comfort in a Bra
If you tend to sweat a lot or just have a hard time staying cool, a hypoallergenic, sweat-resistant cotton bra is a must-have. This one also has easy pullover styling so you don't have to worry about fumbling with hooks or clasps!
Seamless Racerback Sports Bra
The Bra That's Built for Movement
Research shows that breast movement during daily activities can contribute to sagging over time. That's why a supportive sports bra is essential. This one keeps you lifted, supported, and comfortable no matter how active your day gets.