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ABOUT US

We're reimagining bras
that actually feel good.

bra-feels-good

True to you,

Being true to you is what matters most. The Truekind mission is to provide you with the most comfortable everyday bras for every body at the perfect price, so you can focus on the important stuff.

True to you,

Being true to you is what matters most. The Truekind mission is to provide you with the most comfortable everyday bras for every body at the perfect price, so you can focus on the important stuff.

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kind to your body.

We believe that all women should have access to great bras, without the frills. That's why we only design light, soft, flattering bras that are kind to your body.

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kind to your body.

We believe that all women should have access to great bras, without the frills. That's why we only design light, soft, flattering bras that are kind to your body.

America's #1 Wire-Free Bra Brand
Over 5 Million Bras Sold

Truekind bras are the #1 choice for women in the US.
Here's why they choose us time and time again.

Bras for every body!

We believe that all women should have access to high quality,
comfortable and supportive bras - and at the perfect price!

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The Truekind Fit

Our bras fit & support your unique shape, and stay in place for every size, A-F cups.

The Truekind Fit

Our bras fit & support your unique shape, and stay in place for every size, A-F cups.

Seriously Comfy

No digging in here! We create non-wires designs and use the most breathable & stretchy materials that hug your body while giving the right support with extra wide straps.

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Seriously Comfy

No digging in here! We create non-wires designs and use the most breathable & stretchy materials that hug your body while giving the right support with extra wide straps.

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Quality Fabrics

Our buttery soft-to-your-skin fabrics hug you and smooth you for 24/7 wear.

Quality Fabrics

Our buttery soft-to-your-skin fabrics hug you and smooth you for 24/7 wear.

60-Day Fit Guarantee

Love our game-changing bras or get free exchanges and hassle-free returns.

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60-Day Fit Guarantee

Love our game-changing bras or get free exchanges and hassle-free returns.

Love at First Wear

"The most comfortable bra
I have ever worn"

Elizabeth D.

"This is the softest bra I have
ever felt on my skin"

Arletha P.

"You will love them!, fits great!
Material lasts, love the comfort!"

Jodi A.

"The most comfortable bra
I have ever worn"

Elizabeth D.

"This is the softest bra I have
ever felt on my skin"

Arletha P.

"You will love them!, fits great!
Material lasts, love the comfort!"

Jodi A.

"The most comfortable bra
I have ever worn"

Elizabeth D.

"This is the softest bra I have
ever felt on my skin"

Arletha P.

"You will love them!, fits great!
Material lasts, love the comfort!"

Jodi A.

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