ABOUT US
We're reimagining bras
that actually feel good.
True to you,
Being true to you is what matters most. The Truekind mission is to provide you with the most comfortable everyday bras for every body at the perfect price, so you can focus on the important stuff.
True to you,
Being true to you is what matters most. The Truekind mission is to provide you with the most comfortable everyday bras for every body at the perfect price, so you can focus on the important stuff.
kind to your body.
We believe that all women should have access to great bras, without the frills. That's why we only design light, soft, flattering bras that are kind to your body.
kind to your body.
We believe that all women should have access to great bras, without the frills. That's why we only design light, soft, flattering bras that are kind to your body.
America's #1 Wire-Free Bra Brand
Over 5 Million Bras Sold
Truekind bras are the #1 choice for women in the US.
Here's why they choose us time and time again.
Bras for every body!
We believe that all women should have access to high quality,
comfortable and supportive bras - and at the perfect price!
The Truekind Fit
Our bras fit & support your unique shape, and stay in place for every size, A-F cups.
The Truekind Fit
Our bras fit & support your unique shape, and stay in place for every size, A-F cups.
Seriously Comfy
No digging in here! We create non-wires designs and use the most breathable & stretchy materials that hug your body while giving the right support with extra wide straps.
Seriously Comfy
No digging in here! We create non-wires designs and use the most breathable & stretchy materials that hug your body while giving the right support with extra wide straps.
Quality Fabrics
Our buttery soft-to-your-skin fabrics hug you and smooth you for 24/7 wear.
Quality Fabrics
Our buttery soft-to-your-skin fabrics hug you and smooth you for 24/7 wear.
60-Day Fit Guarantee
Love our game-changing bras or get free exchanges and hassle-free returns.
60-Day Fit Guarantee
Love our game-changing bras or get free exchanges and hassle-free returns.
Love at First Wear
Explore
Join Millions of Women & Switch to Truekind
Check out our bras, undies and more! From essential neutral colorways to expressive hues, express your true style in comfort.
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