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About us

We're reimagining bras
that actually feel good.

We're reimagining bras that actually feel good.

True to you,

Being true to you is what matters most. The Truekind
mission is to provide you with the most comfortable
everyday bras
for every body at the perfect price,
so you can focus on the important stuff.

kind to your body.

We believe that all women should have access to great bras,
without the frills.
That's why we only design light, soft,
flattering bras that are kind to your body.

America's #1 Wire-Free
Bra Brand
Over 5 Million
Bras Sold

Truekind bras are the #1 choice for women in the US.
Here's why they choose us time and time again.

Bras for every body!

We believe that all women should have access to high quality,
comfortable and supportive bras - and at the perfect price!

The Truekind Fit

Our bras fit & support your unique shape,
and stay in place for every size, A-F cups.

Seriously Comfy

No digging in here! We create non-wires
designs and use the most breathable & stretchy
materials that hug your body while giving
the right support with extra wide straps.

Premium Fabrics Quality Fabrics

Our buttery soft-to-your-skin fabrics hug you
and smooth you for 24/7 wear.

60-Day Fit Guarantee

Love our game-changing bras or get
free exchanges and hassle-free returns.


Love at First Wear