About us
We Reimagined Bras and Undies
that Actually Feel Good.
True to you.
Truekind provides you with everyday essentials that honor your natural shape and keep you comfortable 24/7 so you can embrace your true self and focus on what matters most.
True to you.
Truekind provides you with everyday essentials that honor your natural shape and keep you comfortable 24/7 so you can embrace your true self and focus on what matters most.
Kind to Your Body.
Every woman deserves bras and undies that fit perfectly and feel incredible. That’s why all our designs are lightweight, stretchy, buttery-soft, and made to adapt to every shape and size, from S to 4XL.
Kind to Your Body.
Every woman deserves bras and undies that fit perfectly and feel incredible. That’s why all our designs are lightweight, stretchy, buttery-soft, and made to adapt to every shape and size, from S to 4XL.
America’s #1 Wire-Free Bra Brand
With over 5 million bras sold, Truekind is the go-to choice for women across the US. See for yourself why millions keep choosing us for unmatched comfort and support.
Comfy Bras for Every Body!
Our designs deliver cloud-like comfort for every shape and size, at affordable prices!
The Truekind Fit Formula
Our bras adapt to different body types and hug your unique shape, delivering all-day, every day support.
The Truekind Fit Formula
Our bras adapt to different body types and hug your unique shape, delivering all-day, every day support.
Seriously Comfy
Made with the most innovative, breathable, and stretchy fabrics on the market, plus wire-free designs and wide straps, each style is crafted for ultimate comfort so you can say goodbye to digging, pinching, and poking.
Seriously Comfy
Made with the most innovative, breathable, and stretchy fabrics on the market, plus wire-free designs and wide straps, each style is crafted for ultimate comfort so you can say goodbye to digging, pinching, and poking.
Quality Fabrics
Our buttery-soft fabrics are gentle on your skin and offer a sleek, seamless look 24/7.
Quality Fabrics
Our buttery-soft fabrics are gentle on your skin and offer a sleek, seamless look 24/7.
60-Day Fit Guarantee
Not the right fit? Exchange or return within 60 days, no questions asked!
60-Day Fit Guarantee
Not the right fit? Exchange or return within 60 days, no questions asked!
Love at First Wear
Truekind bras are the #1 choice for women in the US.
Here's why they choose us time and time again.
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