About Us
True to You, Kind to Your Body
Discover bras and undies that actually fit.
Made by industry experts, loved by 5 million+ women.
Born from Real Frustration, Built with Real Solutions
Truekind provides you with everyday essentials that honor your natural shape and keep you comfortable 24/7 so you can embrace your true self and focus on what matters most.
Every woman deserves bras and undies that fit perfectly and feel incredible. That's why all our designs are lightweight, stretchy, buttery-soft, and made to adapt to every shape and size, from S to 4XL.
"Every woman deserves to feel comfortable and confident in her own skin. That's not just our business philosophy—it's our personal mission."
— Truekind Founding Team
Expert Heritage
Customer-First
Inclusive Design
Meet Our Expert
Expert Authority: Renowned lingerie expert, bestselling author of The Bra Book, and passionate body positivity advocate with years of industry experience and media recognition.
Real Solutions: Jené doesn't just talk theory—she solves real fit problems for real women every single day.
Empowering Mission: Dedicated to helping women feel confident and comfortable in their own bodies, one perfect fit at a time.
"A well-fitting bra isn't just about comfort—it's about confidence, health, and feeling authentically yourself. At Truekind, we're not just selling bras; we're solving problems and changing lives."
— Jené Luciani Sena, Chief Bra Problem Solver
America's #1 Wire-Free Bra Brand
With over 5 million bras sold, Truekind is the go-to choice for women across the US.
See for yourself why millions keep choosing us for unmatched comfort and support.
Comfy Bras for Every Body!
Each style is crafted for ultimate comfort—no more digging, pinching, or poking.
Enjoy cloud-like comfort for every shape and size, all at an affordable price.
Love at First Wear
Truekind bras are the #1 choice for women in the US. Here's why they choose us time and time again.
"Finally, a bra that actually fits! The comfort level is incredible, and I love that they have my size. Game changer!"
- Sarah M.
"As someone who struggled to find proper fitting bras, Truekind has been a revelation. Comfortable and confidence-boosting!"
- Jennifer K.
"The quality is amazing for the price. I've bought three different styles and love them all. Truekind really gets it right."
- Maria L.
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